The annual ranking of handbag brands has been released by WWD today with some surprises. First off, Coach nabs the top spot as the brand luxury consumers are most familiar with, above Louis Vuitton by no small margin. 76% of consumers recognize a Coach bag as compared to 63% who recognize the venerable LV. But just as surprising are the vast differences among the “it” bags which are driving other competitors in the sector. Gucci came in number three and credits the Indy Bag, left, for sales growth. This bag is very traditional and less high-fashion with its logo print, despite a high price tag of $2,350. On the other hand, eighth-ranked Fendi is relying on its rather out-there To You bag, $1,300, which is very interesting but may not appeal to mass consumers.
[Source: WWD]
